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What are the EA and ECF indices?

Entrepreneurial Aptitude score (or EA index)

This is arguably the more important score: your EA index represents a measure of your entrepreneurial potential. 

Scientific studies have shown that entrepreneurial potential is closely related to achievement of success. By that we mean individuals with a higher EA index score are more likely to experience business success than someone with a lower score.

The difficulty in ‘predicting’ business success is that in reality it isn’t possible. If it was, we could essentially know the future for a particular business, and we would only invest in businesses that would ‘win’. The reality of business success is that fulfilling your potential relies on a combination of:

(i) feasibility of your business idea

(ii) the market you operate in and the dynamics of the business environment, and 

(iii) your access to the skills and capabilities needed to fulfil (i) in the context of (ii). 

The skills and capabilities might come from you, your wider team, advisory boards, investors, mentors, and your network connections.


Entrepreneurial Competence Factors score (or ECF index)

This is a measure of the skills and behaviours that are widely linked to entrepreneurship and enterprising nature. As explained above the ECF index is not a predictor of success. ECFs measure your preference for those skills and behaviours, and may help to identify how close you are to being able to fulfil your potential.

ECFs are generally accepted personality traits that are a common amongst entrepreneurs and business owners. How they manifest for you individually will depend on your own personality, beliefs and background. 


It is important to note that the combined ESI score is not a predictor of success in itself. The job of the ESI is to help you understand whether your skills and potential could be limiting factors in your success, dependent upon your business idea and the context of the business environment in which you operate.